Our Company

We were established somewhere outdoors in Richmond, Virginia during the year 2013 A.D. We sell purpose-built products for finding the adventure in every day. We believe in things that are built to last—allowing for growth, ritual, and rite of passage. We call Richmond home, and our bike frames are made in the USA.

Our Approach

Versatility

Our bikes are designed with versatility in mind—first and foremost. Our bikes aren't designed to do one thing perfectly, but a lot of things very well.

Simplicity

We take a balanced approach to product design blending modern concepts with tried and true engineering. We build our frames to be simple and functional. This philosophy allows for greater parts compatibility and a more efficient production model that offers higher quality products while keeping costs down.

Experience

Our bikes are for exploring new places and experiences. To ride farther and maybe even faster.

Feel

Our design philoshopy is informed by racing. We design our bikes to feel fast and perform well. We don't believe in sacrificing speed for utility.